May 23, 2016
Design

Graphic much?

Graphic design as a career has really come into its own over the last few decades, with many artists making the transition from working on paper to creating art with technology. Whether the aim is to sell something, to inform people or to inspire and uplift them, the graphic designer’s job is to successfully convey a concept using design elements such as images, colour, form and layout to say so much more than mere words.   

How do I know if it’s the right career for me? 

If you generally prefer to draw a picture than try to communicate something in words, graphic design may be right up your street. As a large part of the job is to accurately interpret and fulfil your client’s brief though, you do need to be able to communicate verbally too. You’ll also need some creative flair (although you don’t have to be a great artist) and the ability to solve problems, along with an affinity for technology.    Your creativity will find its natural flow as you move through studying both design and technical aspects during the Oakfields College's graphic design course. Along with the theory, you’ll have access to the latest technology and graphic design software as you put what you’ve learned into practice to create a portfolio that wows thousands of people when it’s displayed at the annual Gold Oaks Award exhibition.    

What can I do with graphic design? 

Graphic design is widely used in both print and digital format by advertising, branding and marketing agencies, as well as in the publishing, packaging and signage industries. Salaries vary depending on whether you’re working for an independent company or a corporate, and based on your experience and specific skills.  

 

Once I complete my studies, then what? 

It’s a good idea to get some experience at a company where you can explore different ways of putting your skills to use before deciding what you’d like to specialise in. Then it’s your choice whether to stay in the world of steady salaries and perhaps graduate to the role of Creative or Art Director, or opt for freedom and become a freelance graphic designer. Whatever you choose, so long as you’re expressing your creative genius, you can’t go wrong!

Samantha-Jo Hampton

Marketing Assistant

samh@oakfieldscollege.co.za