It is the age of digital, and we’re offering you an opportunity to develop the skills needed to thrive in the world of clicks, follows and likes.
If you’re currently involved in strategy, planning, marketing and advertising and want to implement strategies to increase brand awareness and showcase products and services online, then this is the course for you. Our course encompasses the targeted, measurable and interactive marketing of products or services using the latest digital technologies, with the ultimate aim of being able to reach and convert these leads into customers.
You will learn how to promote brands, build preference and increase sales as you seek to become a highly effective digital marketer. Through face-to-face lectures, interactive PDFs, local case studies and small group discussions, you will be exposed to the latest digital technologies, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.
Our interactive course material will give you the skills to leverage these strategies and gain a digital competitive advantage for both your business and your career.
Duration: The course will be completed over 12 weeks, twice a week, three hours per class.
When: Refer to the part-time schedule for starting date and times